ART OF WAR//NYCI

ART OF WAR is an independent clothing capsule based in Brooklyn, NY started by Juan Lucas McCarthy and Luke Wallace. AOW combined 90’s hip hop fashion identity in New York City with their own interpretations on streetwear.

Their new line, NYCI (New York Creative Institute), celebrates the graduating class of 2023 and encapsulates this transitional period through a play on timeless and iconic garments. The concept of the project is to unify creative and empowered youth under a shared label. All garments were made ethically and sustainably in Brooklyn, NYC.

As the Visual Director of the brand, I conducted studio shoots for every release, working with models and clothing designers to create stills and videos that encapsulated the vision of the brand while also being able to market their items.